© 2002

Private Business … Public Battleground

The Case for 21st Century Stakeholder Companies

  • Authors

Table of contents

  1. Front Matter
    Pages i-x
  2. Introduction: Setting the Scene

    1. John Egan, Des Wilson
      Pages 1-22
  3. The Route to Change

    1. Front Matter
      Pages 23-23
    2. John Egan, Des Wilson
      Pages 25-44
  4. BAA A Case History

    1. Front Matter
      Pages 77-77
  5. So You Want to Be a Stakeholder Company?

    1. Front Matter
      Pages 143-143
  6. Stakeholder Companies: No Longer an Option

    1. Front Matter
      Pages 169-169
    2. John Egan, Des Wilson
      Pages 171-182
  7. Back Matter
    Pages 183-198

About this book


Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.


business rating shareholder value stakeholder

About the authors

SIR JOHN EGAN is one of the UK's best known business figures. After his celebrated rescue of the company as Chairman and Chief Executive of Jaguar, he became Chief Executive of BAA plc and helped establish it as one of the outstanding privatisation success stories. He is a former Chairman of Tomorrow's Company and President of the Institute of Management, and at the time of publication is President-designate of the CBI.

DES WILSON was for nearly 30 years one of the UK's leading citizen activists on environmental and other social issues. He led the campaign for unleaded petrol throughout Europe, was Chairman of Friends of the Earth UK, and Founder-Chairman for the Campaign for Freedom of Information. He joined Sir John Egan at BAA plc as Director of Corporate and Public Affairs, and after six years there now works as public affairs advisor to a variety of companies and organisations.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods


'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management

'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning

'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today