© 2004


A step-by-step approach to development and presentation of world class business strategy

  • Authors

Table of contents

  1. Front Matter
    Pages i-xx
  2. Recovering the Lost Art of Strategy

    1. Front Matter
      Pages 1-14
    2. Mark Daniell
      Pages 15-37
    3. Mark Daniell
      Pages 38-57
    4. Mark Daniell
      Pages 58-73
    5. Mark Daniell
      Pages 74-80
    6. Mark Daniell
      Pages 81-106
    7. Mark Daniell
      Pages 107-131
    8. Mark Daniell
      Pages 132-144
  3. Developing Your Own World Class Strategy

    1. Front Matter
      Pages 145-158
    2. Mark Daniell
      Pages 159-173
    3. Mark Daniell
      Pages 174-188
    4. Mark Daniell
      Pages 189-224
    5. Mark Daniell
      Pages 225-256
    6. Mark Daniell
      Pages 257-280
    7. Mark Daniell
      Pages 281-285
    8. Mark Daniell
      Pages 286-295
  4. Back Matter
    Pages 296-300

About this book


This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.


business business strategy organization strategy

About the authors

MARK DANIELL is Chairman of The Cuscaden Group Pte.Ltd. He was previously President of publicly listed k1 Ventures and a Managing Director of Bain & Company in Asia. He has worked successfully in more than 40 countries in Europe, Asia, North America and other regions. He was educated at The Phillips Exeter Academy, Amherst College, the Sorbonne, Oxford University and Harvard Law School. He is a regular speaker at high profile events such as the World Economic Forum at Davos and is a regular expert guest on CNN, CNBC and the BBC.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking


'Written by an authoritative practitioner and well presented which makes it relevant to the broad range of those concerned with strategy.' - Long Range Planning

'In a clear yet detailed manner, Mark Daniell manages to synthesize complicated concepts into an absorbing, easy-to-read guide...accentuated by vivid illustrations of practical examples. Mark Daniell lives up to his reputation as one of the world's leading strategic advisors...and the business professional who reads this book can draw on his rich vein of experience to gain fresh insights into the world of strategy.' - Singapore Business Review