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Added Value

The alchemy of brand-led growth

  • Authors
  • Mark Sherrington

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Mark Sherrington
    Pages 1-5
  3. Mark Sherrington
    Pages 6-52
  4. Mark Sherrington
    Pages 53-85
  5. Mark Sherrington
    Pages 86-108
  6. Mark Sherrington
    Pages 109-139
  7. Mark Sherrington
    Pages 140-163
  8. Mark Sherrington
    Pages 164-164
  9. Back Matter
    Pages 165-208

About this book

Introduction

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Keywords

brand branding business innovation marketing reputation

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering