© 2006

Asian Brand Strategy

How Asia Builds Strong Brands

  • Authors

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Martin Roll
    Pages 1-12
  3. Martin Roll
    Pages 56-73
  4. Martin Roll
    Pages 74-95
  5. Martin Roll
    Pages 96-128
  6. Martin Roll
    Pages 129-160
  7. Martin Roll
    Pages 161-190
  8. Martin Roll
    Pages 191-214
  9. Martin Roll
    Pages 236-238
  10. Martin Roll
    Pages 239-239
  11. Back Matter
    Pages 240-254

About this book


This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands


brand branding business business strategy strategy

About the authors

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences


'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business

'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts

'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co.

'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The Telegraph