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Asian Brand Strategy

How Asia Builds Strong Brands

  • Authors
  • Martin Roll
Book

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Martin Roll
    Pages 1-12
  3. Martin Roll
    Pages 56-73
  4. Martin Roll
    Pages 74-95
  5. Martin Roll
    Pages 96-128
  6. Martin Roll
    Pages 129-160
  7. Martin Roll
    Pages 161-190
  8. Martin Roll
    Pages 191-214
  9. Martin Roll
    Pages 236-238
  10. Martin Roll
    Pages 239-239
  11. Back Matter
    Pages 240-254

About this book

Introduction

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Keywords

brand branding business business strategy strategy

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering