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Customer Loyalty

A guide for time travelers

  • Authors
  • Sionade¬†Robinson
  • Lyn¬†Etherington

Table of contents

  1. Front Matter
    Pages i-xv
  2. Sionade Robinson, Lyn Etherington
    Pages 1-21
  3. Sionade Robinson, Lyn Etherington
    Pages 22-46
  4. Sionade Robinson, Lyn Etherington
    Pages 47-71
  5. Sionade Robinson, Lyn Etherington
    Pages 72-93
  6. Sionade Robinson, Lyn Etherington
    Pages 94-106
  7. Sionade Robinson, Lyn Etherington
    Pages 107-124
  8. Sionade Robinson, Lyn Etherington
    Pages 125-146
  9. Sionade Robinson, Lyn Etherington
    Pages 147-157
  10. Sionade Robinson, Lyn Etherington
    Pages 158-167
  11. Sionade Robinson, Lyn Etherington
    Pages 168-169
  12. Back Matter
    Pages 170-174

About this book

Introduction

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

Keywords

brand organization service

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Engineering