New Economy — New Competition

The Rise of the Consumer?

  • Authors
  • David Asch
  • Brian Wolfe

Table of contents

  1. Front Matter
    Pages i-xii
  2. David Asch, Brian Wolfe
    Pages 1-21
  3. David Asch, Brian Wolfe
    Pages 22-40
  4. David Asch, Brian Wolfe
    Pages 41-61
  5. David Asch, Brian Wolfe
    Pages 62-77
  6. David Asch, Brian Wolfe
    Pages 78-92
  7. David Asch, Brian Wolfe
    Pages 93-125
  8. David Asch, Brian Wolfe
    Pages 126-148
  9. Back Matter
    Pages 149-158

About this book


The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.


communication economy management new economy supply chain management

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods