© 2006

Reading ‘Bollywood’

The Young Audience and Hindi Films

  • Authors

About this book


This book explores representations of gender, sexuality and ethnicity in Hindi films, in the socio-political context and in terms of how young audiences in India and the UK construct them. In-depth interviews, observations and photographs provide insights into spectatorship and comparison with theories about Hindi film and popular culture.


bibliography culture film gender India

About the authors

SHAKUNTALA BANAJI Lecturer in Media and Communication, London School of Economics, UK. She taught English and Media Studies before researching Hindi films and audiences. She has lectured and published on Hindi film, news audiences, methodology and media, cultural studies and society.

Bibliographic information


'Her [Banaji's] book is theoretically well grounded, both in debates concerning Hindi films and in audience studies more generally.' - Par Ståhlberg, Young (Nordic Journal of Youth Research)

'Banaji's insightful account in Reading 'Bollywood' enables a substantially finer appreciation of the practices of film-viewing among youth audiences in India and the UK. The refreshing approach and analysis set out in this book compel a serious reconsideration of theories around spectatorship, ideology, identity, and agency. An important contribution to film and cultural studies.'

- Rashmi Sawhney, Dublin Institute of Technology, Ireland

'This is a really brave book: brave in its exploration of responses to Bollywood films among Indians in Bombay and London; brave in its range exploring both personal and political aspects in them; and brave in its honest admission when findings challenge her expectations. Banaji's book is a major contribution to empirical audience research.'

- Martin Barker, Emeritus Professor, Aberystwyth University, UK