Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

  • Authors
  • Donatella¬†Padua

Table of contents

  1. Front Matter
    Pages i-xxvii
  2. The Internet Age

    1. Front Matter
      Pages 1-1
    2. Donatella Padua
      Pages 3-19
    3. Donatella Padua
      Pages 20-32
    4. Donatella Padua
      Pages 33-45
    5. Donatella Padua
      Pages 46-76
  3. Trust and Engagement

    1. Front Matter
      Pages 77-77
    2. Donatella Padua
      Pages 79-120
    3. Donatella Padua
      Pages 121-149
    4. Donatella Padua
      Pages 150-164
  4. How to Generate Engagement Via Building Trust

    1. Front Matter
      Pages 165-165
    2. Donatella Padua
      Pages 167-190
    3. Donatella Padua
      Pages 191-201
  5. Conclusions

    1. Donatella Padua
      Pages 202-207
  6. Back Matter
    Pages 208-231

About this book


Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.


Engagement Internet organization organizations social networks trust Web

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods