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Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

  • Authors
  • Dick Stroud
  • Kim Walker

Table of contents

  1. Front Matter
    Pages i-xi
  2. Dick Stroud, Kim Walker
    Pages 1-4
  3. Dick Stroud, Kim Walker
    Pages 5-17
  4. Dick Stroud, Kim Walker
    Pages 18-30
  5. Dick Stroud, Kim Walker
    Pages 31-47
  6. Dick Stroud, Kim Walker
    Pages 48-60
  7. Dick Stroud, Kim Walker
    Pages 61-86
  8. Dick Stroud, Kim Walker
    Pages 87-109
  9. Dick Stroud, Kim Walker
    Pages 110-151
  10. Dick Stroud, Kim Walker
    Pages 152-163
  11. Dick Stroud, Kim Walker
    Pages 164-183
  12. Dick Stroud, Kim Walker
    Pages 184-201
  13. Dick Stroud, Kim Walker
    Pages 202-220
  14. Dick Stroud, Kim Walker
    Pages 221-232
  15. Back Matter
    Pages 233-251

About this book

Introduction

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Keywords

aging business consumer employer marketing population Service strategy success

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods