© 1994

Honda’s Global Local Corporation

  • Authors

Table of contents

  1. Front Matter
    Pages i-xi
  2. The Japanese Firm goes global

    1. Front Matter
      Pages 12-12
    2. Andrew Mair
      Pages 13-36
    3. Andrew Mair
      Pages 37-69
  3. A ‘Self-Reliant Motor Vehicle Company’ in North America

    1. Front Matter
      Pages 70-70
    2. Andrew Mair
      Pages 73-76
    3. Andrew Mair
      Pages 77-86
    4. Andrew Mair
      Pages 112-146
    5. Andrew Mair
      Pages 147-182
    6. Andrew Mair
      Pages 183-215
  4. Fortress Europe: Inside the walls

    1. Front Matter
      Pages 216-216
    2. Andrew Mair
      Pages 219-223
    3. Andrew Mair
      Pages 225-243
    4. Andrew Mair
      Pages 244-272
    5. Andrew Mair
      Pages 273-297
  5. Global local corporation

    1. Front Matter
      Pages 298-298
    2. Andrew Mair
      Pages 301-352
  6. Back Matter
    Pages 342-352

About this book


Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.


development human resources Japan labour manufacturing Mobile Multinational Enterprise research research & development (R&D) success

About the authors


Bibliographic information

Industry Sectors
Finance, Business & Banking