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Customer Loyalty and Success

  • Authors
  • James J. Lynch
Book

Table of contents

  1. Front Matter
    Pages i-xiv
  2. James J. Lynch
    Pages 1-23
  3. James J. Lynch
    Pages 24-65
  4. James J. Lynch
    Pages 66-97
  5. James J. Lynch
    Pages 98-130
  6. James J. Lynch
    Pages 131-160
  7. James J. Lynch
    Pages 161-187
  8. James J. Lynch
    Pages 188-207
  9. James J. Lynch
    Pages 208-236
  10. James J. Lynch
    Pages 237-264
  11. James J. Lynch
    Pages 265-287
  12. Back Matter
    Pages 289-292

About this book

Introduction

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Keywords

business management marketing planning strategic planning strategy

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Engineering