© 1998

Beyond World Class

  • Authors

Table of contents

  1. Front Matter
    Pages i-x
  2. Clive Morton
    Pages 1-11
  3. Clive Morton
    Pages 32-55
  4. Clive Morton
    Pages 56-103
  5. Clive Morton
    Pages 194-224
  6. Clive Morton
    Pages 225-245
  7. Clive Morton
    Pages 246-261
  8. Back Matter
    Pages 291-333

About this book


Being 'world class' is inextricably linked to being competitive. In this new book the author builds upon Becoming World Class and incorporates his experience of introducing fundamental changes in a number of major organisations. The author discusses how organisations can compete when competitors have also introduced the management innovations of recent years and become `lean'. He argues that success comes not from making business processes more efficient but from the contribution of people and he examines how companies can successfully motivate employees. This is an innovative book which puts forward a new approach for regional development in a global context. The author argues that the three elements of society, the firm and individual must work together to achieve economic growth in these competitive and changing times.


business change management innovation management Organisation organization

About the authors

CLIVE MORTON has a portfolio career as Business Development Director at Anglian Water; Chair of Peterborough Hospitals and other non-executive roles; Visiting Professor at Middlesex, Newcastle and Northumbria Universities; and is now an independent consultant on World Class Strategies and Board Development

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods


'This is an innovative book which puts forward a new approach for regional development in a global context.' - International Logistics Abstracts

'If you would like the benefit of someone else's experience as a contribution to greater success for your organisation, this book is worth buying and using.' - Ambassador

'Clive Morton is an unusual person, he is an experienced and successful senior manager who is able to think strategically and internationally and to communicate fluently and with insight. Practising managers will find Beyond World Class not only intellectually stimulating but useful in their daily work.' - Professor Leo Murray, Director, Cranfield School of Management

'Thought-provoking advice from a world-class mentor...infectiously enthusiastic.' - Personnel Today

'A thoughtful and timely contribution to a much-needed debate.' - People Management

'This is a stretching book, a tour de force examination of organisational issues facing leading-edge businesses and the people working in them.' - Willy Coupar, IPA Magazine