The Historical Consumer

Consumption and Everyday Life in Japan, 1850–2000

  • Penelope Francks
  • Janet Hunter

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Introduction: Japan’s Consumption History in Comparative Perspective

  3. Gender, the Household and Consumption

  4. Tradition, Modernity and the Growth of Consumption

  5. Spaces and Pathways of Consumption

  6. Back Matter
    Pages 325-329

About this book


This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.


development economic development growth Japan retailing

Editors and affiliations

  • Penelope Francks
    • 1
  • Janet Hunter
    • 2
  1. 1.University of LeedsUK
  2. 2.London School of Economics and Political ScienceUK

Bibliographic information

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Finance, Business & Banking