Advertisement

Ethics in Marketing and Communications

Towards a Global Perspective

  • Mary M. McKinley

Table of contents

  1. Front Matter
    Pages i-xi
  2. Khosro S. Jahdi
    Pages 1-17
  3. Fabrice Mauleon
    Pages 37-50
  4. Angela Altes-Mathieu
    Pages 68-80
  5. Philippe Callot
    Pages 97-108
  6. Elisabeth Paulet, Francesc Relano
    Pages 109-122
  7. Back Matter
    Pages 123-130

About this book

Introduction

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Keywords

Advertising brand communication customer relationship management ethics marketing relationship management Web 2.0

Editors and affiliations

  • Mary M. McKinley
    • 1
  1. 1.ESCEMPoitiersFrance

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods