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Marketing Shares, Sharing Markets

Experts in Investment Banking

  • Jesper Blomberg
  • Hans Kjellberg
  • Karin Winroth

Table of contents

  1. Front Matter
    Pages i-x
  2. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 1-20
  3. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 21-45
  4. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 46-64
  5. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 65-84
  6. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 85-106
  7. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 107-131
  8. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 132-155
  9. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 156-180
  10. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 181-201
  11. Jesper Blomberg, Hans Kjellberg, Karin Winroth
    Pages 202-227
  12. Back Matter
    Pages 228-255

About this book

Introduction

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Keywords

banking investment investment banking marketing methods

Authors and affiliations

  • Jesper Blomberg
    • 1
  • Hans Kjellberg
    • 1
  • Karin Winroth
    • 2
  1. 1.Stockholm School of EconomicsStockholmSweden
  2. 2.School of Business StudiesSödertörn UniversityStockholmSweden

Bibliographic information

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