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Luxury Strategy in Action

  • Jonas Hoffmann
  • Ivan Coste-Manière

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Jonas Hoffmann, Ivan Coste-Manière
    Pages 1-4
  3. Ivan Coste-Manière, Katrina Panchout, Jacques Molas
    Pages 5-21
  4. Jonas Hoffmann, Betina Hoffmann
    Pages 57-73
  5. Alessandro Quintavalle
    Pages 74-107
  6. Fleur Gastaldi
    Pages 108-124
  7. Tinne Van Gorp
    Pages 125-143
  8. Rasa Stankeviciute
    Pages 144-159
  9. Back Matter
    Pages 182-205

About this book

Introduction

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Keywords

brand branding business Extensions innovation Internet management organization retailing social media strategy

Editors and affiliations

  • Jonas Hoffmann
    • 1
  • Ivan Coste-Manière
    • 2
  1. 1.MarketingSKEMA Business School,Australia
  2. 2.MarketingSKEMA Business SchoolFrance

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods