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Lessons on Profiting from Diversity

  • Gloria Moss

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Lessons on Profiting from Diversity

    1. Gloria Moss
      Pages 1-18
  3. Diversity in Context

    1. Front Matter
      Pages 19-19
    2. Gloria Moss
      Pages 21-64
  4. Segmenting Diversity

    1. Front Matter
      Pages 65-65
    2. Age

      1. Hilary Mullen, Gloria Moss, Catharina Wulf
        Pages 67-93
      2. Lorraine Watkins-Mathys
        Pages 94-113
    3. Personality

    4. Gender

      1. Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, Alice Garnier
        Pages 186-209
    5. Disability

      1. Marion Hersh
        Pages 213-238
  5. Section C

    1. Front Matter
      Pages 239-239
    2. Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk, Peter Unwin
      Pages 241-262
  6. Back Matter
    Pages 263-278

About this book

Introduction

Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

Keywords

Advertising banking business communication diversity entrepreneur entrepreneurship Information Technology (IT) marketing organization organizations Personal personality service

Editors and affiliations

  • Gloria Moss
    • 1
    • 2
  1. 1.Buckinghamshire New UniversityUK
  2. 2.Ecole Superieure de GestionParisFrance

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods