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Competitive Strategies

Managing the Present, Imagining the Future

  • Authors
  • Enrico¬†Valdani
  • Alessandro¬†Arbore

Part of the Bocconi on Management Series book series (BOCCOM)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Enrico Valdani, Alessandro Arbore
    Pages 1-18
  3. Enrico Valdani, Alessandro Arbore
    Pages 19-36
  4. Enrico Valdani, Alessandro Arbore
    Pages 37-98
  5. Enrico Valdani, Alessandro Arbore
    Pages 99-139
  6. Enrico Valdani, Alessandro Arbore
    Pages 140-145
  7. Enrico Valdani, Alessandro Arbore
    Pages 146-169
  8. Enrico Valdani, Alessandro Arbore
    Pages 170-184
  9. Enrico Valdani, Alessandro Arbore
    Pages 185-204
  10. Enrico Valdani, Alessandro Arbore
    Pages 205-243
  11. Enrico Valdani, Alessandro Arbore
    Pages 244-254
  12. Back Matter
    Pages 255-272

About this book

Introduction

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Keywords

Defence framework future games interpret marketing present revolution strategy

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods