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International Place Branding Yearbook 2011

Managing Reputational Risk

  • Frank M. Go
  • Robert Govers

Table of contents

  1. Front Matter
    Pages i-liv
  2. Multidisciplinary Perspectives on Place Brand Reputation

  3. Measuring Place Brand Reputation

    1. Front Matter
      Pages 61-61
    2. Guido Berens, Charles J. Fombrun, Leonard J. Ponzi, Nicolas Georges Trad, Kasper Nielsen
      Pages 77-91
    3. Tom Adams
      Pages 92-101
    4. Camilla Schippa
      Pages 112-129
  4. Chapters on Specific Themes

  5. Back Matter
    Pages 186-213

About this book

Introduction

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Keywords

brand branding city creativity Destination Import management marketing Promotion reputation town

Editors and affiliations

  • Frank M. Go
    • 1
  • Robert Govers
    • 2
  1. 1.Rotterdam School of Management (RSM)Erasmus UniversityThe Netherlands
  2. 2.Consortium University of LeuvenBelgium

Bibliographic information

Industry Sectors
Finance, Business & Banking