Political Communication in Direct Democratic Campaigns

Enlightening or Manipulating?

  • Hanspeter Kriesi

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Hanspeter Kriesi, Laurent Bernhard
    Pages 17-38
  3. Regula Hänggli, Christian Schemer, Patrick Rademacher
    Pages 39-53
  4. Laurent Bernhard, Hanspeter Kriesi
    Pages 54-68
  5. Regula Hänggli, Laurent Bernhard, Hanspeter Kriesi
    Pages 69-81
  6. Laurent Bernhard
    Pages 82-92
  7. Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert
    Pages 93-107
  8. Matthias A. Gerth, Urs Dahinden, Gabriele Siegert
    Pages 108-124
  9. Regula Hänggli
    Pages 125-142
  10. Hanspeter Kriesi
    Pages 143-167
  11. Heinz Bonfadelli, Thomas N. Friemel
    Pages 168-187
  12. Werner Wirth, Jörg Matthes, Christian Schemer
    Pages 188-204
  13. Werner Wirth, Christian Schemer, Rinaldo Kühne, Jörg Matthes
    Pages 205-224
  14. Hanspeter Kriesi
    Pages 225-240
  15. Back Matter
    Pages 241-265

About this book


Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.


campaign political communication voter voting voting behavior

Editors and affiliations

  • Hanspeter Kriesi
    • 1
  1. 1.Department of Political ScienceUniversity of ZurichSwitzerland

Bibliographic information

Industry Sectors
Finance, Business & Banking