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The Long Conversation

Maximizing Business Value from Information Technology Investment

  • Oswaldo Lorenzo
  • Peter Kawalek
  • Gastón González
  • Boumediene Ramdani

Part of the IE Business Publishing book series (IEBP)

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 1-19
  3. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 20-33
  4. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 34-52
  5. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 53-77
  6. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 78-101
  7. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 102-113
  8. Oswaldo Lorenzo, Peter Kawalek, Gastón González, Boumediene Ramdani
    Pages 114-124
  9. Back Matter
    Pages 125-149

About this book

Introduction

For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments.

Keywords

business Information Technology (IT) organization organizations

Authors and affiliations

  • Oswaldo Lorenzo
    • 1
  • Peter Kawalek
    • 2
  • Gastón González
    • 3
  • Boumediene Ramdani
    • 4
  1. 1.IE Business SchoolSpain
  2. 2.Manchester Business SchoolUK
  3. 3.Expertia Consulting GroupUK
  4. 4.Bristol Business SchoolUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods