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Retail Internationalization in China

Expansion of Foreign Retailers

  • Authors
  • Lisa Qixun Siebers

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Lisa Qixun Siebers
    Pages 1-5
  3. Lisa Qixun Siebers
    Pages 6-20
  4. Lisa Qixun Siebers
    Pages 21-51
  5. Lisa Qixun Siebers
    Pages 52-75
  6. Lisa Qixun Siebers
    Pages 76-98
  7. Lisa Qixun Siebers
    Pages 99-128
  8. Lisa Qixun Siebers
    Pages 129-162
  9. Back Matter
    Pages 163-208

About this book

Introduction

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Keywords

China data analysis internationalization

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods