© 2011

Scenario Thinking

Practical Approaches to the Future


Table of contents

  1. Front Matter
    Pages i-xvi
  2. George Wright, George Cairns
    Pages 18-46
  3. George Wright, George Cairns
    Pages 64-82
  4. George Wright, George Cairns
    Pages 83-102
  5. George Wright, George Cairns
    Pages 103-115
  6. George Wright, George Cairns
    Pages 116-131
  7. George Wright, George Cairns
    Pages 132-141
  8. George Wright, George Cairns
    Pages 142-162
  9. George Wright, George Cairns
    Pages 163-164
  10. Back Matter
    Pages 165-176

About this book


Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.


decision analysis methods organization organizations rating stakeholder strategy

Authors and affiliations

  1. 1.Durham Business SchoolUK
  2. 2.RMIT UniversityAustralia

About the authors

George Wright is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies.

George Cairns is currently Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia. He has contributed to a project exploring higher education futures for Romania, funded by the European Social Fund, and has published in international journals, including Technological Forecasting and Social Change and Futures.

Both authors can be contacted by e-mail via:

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking


'An essential guide to scenario thinking for all organizations - and forward looking individuals'. - Prof Ziauddin Sardar, Editor, Futures