© 2011

Political Communication in Britain

The Leader Debates, the Campaign and the Media in the 2010 General Election

  • Dominic Wring
  • Roger Mortimore
  • Simon Atkinson

Table of contents

  1. Front Matter
    Pages i-xv
  2. Introduction

    1. Dominic Wring
      Pages 1-4
  3. Debates

    1. Front Matter
      Pages 5-5
    2. Stephen Coleman, Fabro Steibel, Jay G. Blumler
      Pages 37-55
    3. Caroline Lawes, Andrew Hawkins
      Pages 56-73
  4. Polling

    1. Front Matter
      Pages 75-75
    2. Simon Atkinson, Roger Mortimore
      Pages 77-93
    3. Peter Kellner, Joe Twyman, Anthony Wells
      Pages 94-108
  5. Voters

    1. Front Matter
      Pages 109-109
    2. Roger Mortimore, Helen Cleary, Tomasz Mludzinski
      Pages 111-125
    3. Jenny Watson
      Pages 126-143
  6. Parties

    1. Front Matter
      Pages 145-145
    2. Alex Wilson
      Pages 147-156
    3. Greg Cook
      Pages 157-168
  7. Campaigning

    1. Front Matter
      Pages 179-179
    2. Justin Fisher, David Cutts, Edward Fieldhouse
      Pages 198-217

About this book


The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.


campaign Campaigning constituency election elections media mediation New Media Online political communication revolution transformation TV debate voter voting

Editors and affiliations

  • Dominic Wring
    • 1
  • Roger Mortimore
    • 2
  • Simon Atkinson
    • 2
  1. 1.Loughborough UniversityUK
  2. 2.Ipsos MORIUK

About the editors

RIC BAILEY Chief Political Advisor, BBC ADAM BOULTON Sky Presenter of the second Prime Ministerial Debate JAY G BLUMLER Emeritus Professor of Public Communication, University of Leeds, UK CHRIS BURGESS Postgraduate Research Student, University of Nottingham, UK STEPHEN COLEMAN Professor of Political Communication and Director of Research, Institute of Communication Studies, University of Leeds, UK NICK COOK Labour Party HELEN COOMBS Deputy Head of Political Research, Ipsos MORI JOHN CORNER Researcher on the AHRC-funded project, 'Media Genre and Political Culture', University of Liverpool, UK DAVID CUTTS Research Fellow, University of Manchester, UK DAVID DEACON Professor of Communication and Media Analysis Loughborough University, UK EDWARD FIELDHOUSE Director of the Institute for Social Change, University of Manchester, UK JUSTIN FISHER Professor of Political Science, Brunel University, London, UK IVOR GABER Professor of Political Campaigning, City University, London, UK PETER GOLDING Northumbria University, UK ANDREW HAWKINS Chairman, ComRes PETER KELLNER Chair, YouGov TOMASZ MLUDZINSKI Research Executive, Ipsos MORI KATY PARRY Researcher on the AHRC-funded project, 'Media Genre and Political Culture', University of Liverpool, UK LORD CHRIS RENNARD Liberal Democrat Party KAY RICHARDSON Researcher on the AHRC-funded project, 'Media Genre and Political Culture', University of Liverpool, UK TOM D. C. ROBERTS Macquarie University, Australia ROSALYND SOUTHERN PhD Student, University of Manchester, UK JAMES STANYER Senior Lecturer in Media and Communication Studies, Loughborough University, UK FABRO STEIBEL Research and Teaching Assistant, Institute of Communication Studies, University of Leeds, UK JOE TWYMAN Director of Political Research, YouGov JENNIFER VAN HEERDE-HUDSON Lecturer in Research Methods, University College London, UK STEPHEN WARD Reader in Politics, University of Salford, UK JENNY WATSON Chair, Electoral Commission ALEX WILSON, Conservative Party

Bibliographic information


"This fascinating collection of essays provides a detailed, scholarly but always accessible analysis of the interplay between the media and politicians - when there is most at stake. Political Communication in Britain is the 2010 election laid bare'

- Michael Cockerell, Award-winning political broadcaster