The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
brand design reputation
Authors and affiliations
Roberto Álvarez del Blanco
There are no affiliations available
Copyright InformationPalgrave Macmillan, a division of Macmillan Publishers Limited 2010