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The Political Marketing Game

  • Jennifer┬áLees-Marshment

Table of contents

  1. Front Matter
    Pages i-xii
  2. Jennifer Lees-Marshment
    Pages 1-10
  3. Jennifer Lees-Marshment
    Pages 11-44
  4. Jennifer Lees-Marshment
    Pages 45-78
  5. Jennifer Lees-Marshment
    Pages 79-103
  6. Jennifer Lees-Marshment
    Pages 104-126
  7. Jennifer Lees-Marshment
    Pages 127-166
  8. Jennifer Lees-Marshment
    Pages 167-190
  9. Jennifer Lees-Marshment
    Pages 191-211
  10. Jennifer Lees-Marshment
    Pages 212-237
  11. Back Matter
    Pages 238-259

About this book

Introduction

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Keywords

authenticity democracy development interview marketing strategy

Authors and affiliations

  • Jennifer┬áLees-Marshment
    • 1
  1. 1.Department of Political StudiesUniversity of AucklandNew Zealand

Bibliographic information

Industry Sectors
Finance, Business & Banking