© 2010

Entrepreneurial Values and Strategic Management

Essays in Management Theory

  • Authors

Part of the Bocconi on Management Series book series (BOCCOM)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

  3. The Italian Tradition of Management Theory

  4. The Framework of Strategic Management

    1. Front Matter
      Pages 63-63
    2. Vittorio Coda, Edoardo Mollona
      Pages 114-144
    3. Vittorio Coda
      Pages 145-175
  5. Meeting the Challenges to the Entrepreneurial Economy

  6. Back Matter
    Pages 227-233

About this book


Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades.


business management strategic management strategy

About the authors

VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Management.

Bibliographic information