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The Superpromoter

The Power of Enthusiasm

  • Rijn Vogelaar
  • Editors
  • Peter de Wolff

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Rijn Vogelaar
    Pages 1-7
  3. Rijn Vogelaar
    Pages 68-112
  4. Rijn Vogelaar
    Pages 113-150
  5. Rijn Vogelaar
    Pages 151-198
  6. Rijn Vogelaar
    Pages 199-205
  7. Back Matter
    Pages 206-222

About this book

Introduction

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

Keywords

brand brands business client enthusiasm evolution influence model Orient stars tool work

Authors and affiliations

  • Rijn Vogelaar
    • 1
  1. 1.Blauw ResearchNetherlands

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods