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International Place Branding Yearbook 2010

Place Branding in the New Age of Innovation

  • Editors
  • Frank M. Go
  • Robert Govers

Table of contents

  1. Front Matter
    Pages i-l
  2. Multidisciplinary Perspectives

    1. Front Matter
      Pages 1-1
    2. Stewart R. Clegg, Martin Kornberger
      Pages 3-11
    3. Peeter W. J. Verlegh
      Pages 45-51
  3. Individual Place Case Studies

  4. The Future Evolution of Place Branding

    1. Front Matter
      Pages 111-111
    2. Robert Govers, Frank M. Go
      Pages 121-133
    3. Antonio P. Russo, Giovanna Segre
      Pages 147-155
    4. Jeroen van Wijk, Frank M. Go, Robert Govers
      Pages 156-171
    5. Murthy Halemane, Felix Janszen, Frank M. Go
      Pages 172-183
  5. Back Matter
    Pages 184-234

About this book

Introduction

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Keywords

brand branding communication innovation marketing social media Switzerland

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods