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Table of contents

  1. Front Matter
    Pages i-xxix
  2. Theory

    1. Front Matter
      Pages 1-1
    2. Alan C. Middleton
      Pages 15-26
    3. Gert-Jan Hospers
      Pages 27-35
    4. Sicco van Gelder
      Pages 36-44
    5. John P. Houghton, Andrew Stevens
      Pages 45-53
    6. Richard Tellström
      Pages 62-69
    7. Jared Braiterman
      Pages 70-81
    8. Magdalena Florek
      Pages 82-90
  3. Cases

    1. Front Matter
      Pages 91-91
    2. Anthony Ebow Spio
      Pages 99-105
    3. Satish K. Nair
      Pages 106-111
    4. Juan Carlos Belloso
      Pages 118-123
    5. Gyorgy Szondi
      Pages 124-130
    6. Freeman Lau, Angelica Leung
      Pages 131-137
    7. Kenneth Wardrop
      Pages 138-149
    8. Bengt-Arne B. F. Hulleman, Robert Govers
      Pages 150-156
    9. Grace Loo, Saumya Sindhwani, Cai Jing, Theresa Loo
      Pages 157-161
    10. Ghazali Musa, T. C. Melewar
      Pages 162-168
    11. Pablo Hartmann
      Pages 175-178
    12. Jean-Noël Kapferer
      Pages 184-189
    13. You Kyung Kim, Peter Eung-Pyo Kim
      Pages 190-198
    14. Geoff Parmenter
      Pages 199-205
    15. Roland Kelts
      Pages 206-212
    16. Greg Kerr, Gary Noble, John Glynn
      Pages 213-220
  4. Back Matter
    Pages 221-239

About this book

Introduction

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Keywords

brand branding China

Editors and affiliations

  • Keith Dinnie
    • 1
  1. 1.Temple UniversityJapan

Bibliographic information

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