© 2011

Revenue Management

A Practical Pricing Perspective

  • Ian Yeoman
  • Una McMahon-Beattie

Table of contents

  1. Front Matter
    Pages i-xx
  2. Introduction: How to do it?

    1. Ian Yeoman, Una McMahon-Beattie
      Pages 1-5
  3. Revenue Management Theory and Issues

    1. Front Matter
      Pages 7-7
    2. Catherine Cleophas, Ian Yeoman, Una McMahon-Beattie, Emre Veral
      Pages 9-16
    3. Sheryl E. Kimes, Leo M. Renaghan
      Pages 17-28
    4. Una McMahon-Beattie, Adrian Palmer, Ian Yeoman
      Pages 55-71
    5. Ian Yeoman, Una McMahon-Beattie
      Pages 72-85
    6. Jon A. Higbie
      Pages 120-135
    7. Michael Zhang
      Pages 136-149
  4. Applications

About this book


Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.


innovation management service trust

Editors and affiliations

  • Ian Yeoman
    • 1
  • Una McMahon-Beattie
    • 2
  1. 1.Victoria University of WellingtonNew Zealand
  2. 2.Hospitality and Tourism ManagementUniversity of UlsterUK

About the editors

SUNMEE CHOI Associate Professor, the School of Business, Yonsei University, Korea CATHERINE CLEOPHAS Revenue management consultant for Deutsche Lufthansa AG. JOSÉ GUADIX Lecturer at the School of Industrial Engineering of the University of Seville, Spain JON HIGBIE Senior Vice President and Chief Scientist of Revenue Analytics KARL ISLER Head of Strategy and Operations Research for Revenue Management, Pricing and Distribution RAJA KASILINGAM iSVP of Cargo at RTS and Founder/President of CargoINTEL SHERYL E. KIMES Distinguished Singapore Tourism Board Professor of Asian Hospitality Management at Cornell University, USA YIHUA LI holds a Ph. D. degree in Management Science from the University of Montreal, Canada WARREN H. LIEBERMAN President of Veritec Solutions, a pricing analytics and revenue management consulting firm based in Belmont, California, USA ÖZGÜR ÖZLÜK obtained his Ph.D. in Operations Research from UNC Chapel Hill, USA ADRIAN PALMER Professor of Marketing at University of Wales, Swansea, UK STEFAN POELT Senior manager at Lufthansa German Airlines LILA RASEKH Decision Science team of Revenue Management at Walt Disney World LEO M RENAGHAN Chief Marketing Officer for Revenue Management Solutions BEN VINOD Chief Scientist and Senior Vice President at Sabre Holdings RAMESH VENKAT Senior Vice President, Yield Management at Emirates responsible for Revenue maximisation and Revenue Management Science and Research EMRE VERAL Professor of Operations Management at Baruch College, Zicklin School of Business JIAN WANG Vice President of Research and Development at The Rainmaker Group in Atlanta, USA MICHAEL ZHANG Assistant Professor at Sobey School of Business of Saint Mary's University, USA.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods


Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management.

Kevin Connor, Vice President, DHL Express

This book offers practical insights in taking this rapidly evolving discipline from concept to implementation leveraging the experience of academicians and professionals. it should be a valuable source resource and spark of inspiration and motivation for years to come.

Robert Cross, Chairman and CEO, Revenue Analytics Inc.