© 2011

New Femininities

Postfeminism, Neoliberalism and Subjectivity

  • Rosalind Gill
  • Christina Scharff

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Introduction

    1. Rosalind Gill, Christina Scharff
      Pages 1-17
  3. Sexual Subjectivity and the Makeover Paradigm

  4. Negotiating Postfeminist Media Culture

  5. Textual Complications

  6. New Femininities: Agency and/as Making Do

    1. Front Matter
      Pages 201-201

About this book


This collection of original essays looks at the way in which experiences and representations of femininity are changing, and explores the possibilities for producing 'new' femininities in the twenty-first century. The volume includes a Preface by leading feminist scholar Angela McRobbie.


culture feminism girlhood girls identity media culture neoliberalism politics women

Editors and affiliations

  • Rosalind Gill
    • 1
  • Christina Scharff
    • 1
  1. 1.Centre for Culture, Media and Creative IndustriesKing’s CollegeLondonEngland

About the editors

FEONA ATTWOOD Lecturer Media and Communication Studies at Sheffield Hallam University, UK BRINDA BOSE Associate Professor of English at Delhi University, India SHELLEY BUDGEON Senior Lecturer in Sociology at the University of Birmingham, UK DAWN CURRIE Professor of Sociology at University of British Columbia, Canada UMUT EREL LISA GUERRERO Associate Professor in Comparative Ethnic Studies at Washington State University, USA JIN HARITAWORN Helsinki Collegium for Advanced Studies Fellow, University of Helsinki, Finland LAURA HARVEY PhD candidate at the Open University, UK SUE JACKSON Senior Lecturer in the School of Psychology at Victoria University of Wellington, New Zealand DEIRDRE M. KELLY Professor of Sociology of Education in the Department of Educational Studies, University of British Columbia, Canada JONGMI KIM Senior Lecturer at the Department of Media and Communication, Coventry University, UK MICHELLE M. LAZAR Associate Professor in the Department of English Language & Literature at the National University of Singapore CAROLYN PEDWELL Lecturer in Media and Cultural Studies at Newcastle University, UK SHAUNA POMERANTZ Assistant Professor of Child and Youth Studies at Brock University, Canada ANDREA PRESS Chair of the Department of Media Studies and Professor of Sociology at the University of Virginia, USA JESSICA RINGROSE Senior Lecturer at the Institute of Education, University of London, UK RÓISÍN RYAN-FLOOD Lecturer in Sociology and Director of the Centre for Intimate and Sexual Citizenship (CISC) at the University of Essex, UK ESTELLA TINCKNELL Reader in Media and Cultural Studies at the University of the West of England, Bristol, UK IMOGEN TYLER Lecturer in Sociology at Lancaster University, UK TIINA VARES Senior Lecturer in Sociology and Gender Studies at the University of Canterbury, UK SADIE WEARING Lecturer in Gender Theory, Culture and Media at the Gender Institute, London School of Economics, UK

Bibliographic information


"This timely collection offers an extensive and thought-provoking range of insights into contemporary feminist debates around sexual subjectivity and citizenship, postfeminist identity and consumerism, and the constructions of femininity in relation to 'race', religion, migration, national security and generation. It represents both an important and refreshing contribution to the advancement of feminist media research." - Cynthia Carter, Cardiff University, UK

"New Femininities is an outstanding collection of theoretically rich and engaging essays that analyze how the global project of neoloberalism has coopted many of the basic tenets of feminism in corporately shrewd and often reactionary ways while selling all this as female empowerment. New Femininities is especially strong in showing how various media have worked to constitute new female subjectivities that are deeply contradictory. A very smart, timely and important anthology." - Susan J. Douglas, Professor of Communication Studies, University of Michigan, USA, and author of The Rise of Enlightened Sexism

"Rosalind Gill and Christina Scharff's edited collection, New Femininities: Postfeminism, Neoliberalism and Subjectivity, provides an excellent road map for understanding gender, contemporary media and pop culture today. Across twenty original essays, this book grapples with the pressures and opportunities afforded to women across a range of transnational media forms, including magazines, adverts, the web, reality TV shows, and diasporic cinema." - Feminist Memory, 2014