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Marketing Competences and Strategic Flexibility in China

  • Yonggui Wang
  • Richard Li-Hua

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Yonggui Wang, Richard Li-Hua
    Pages 1-12
  3. Yonggui Wang, Richard Li-Hua
    Pages 13-30
  4. Yonggui Wang, Richard Li-Hua
    Pages 31-46
  5. Yonggui Wang, Richard Li-Hua
    Pages 47-83
  6. Yonggui Wang, Richard Li-Hua
    Pages 84-144
  7. Yonggui Wang, Richard Li-Hua
    Pages 145-202
  8. Yonggui Wang, Richard Li-Hua
    Pages 203-221
  9. Back Matter
    Pages 222-261

About this book

Introduction

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Keywords

China culture marketing

Authors and affiliations

  • Yonggui Wang
    • 1
  • Richard Li-Hua
    • 2
  1. 1.City University of Hong KongChina
  2. 2.Newcastle Business SchoolNorthumbria UniversityEngland

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods