Advertisement

International Marketing in the Network Economy

A Knowledge-Based Approach

  • Florian¬†Kohlbacher

Table of contents

  1. Front Matter
    Pages i-xx
  2. Florian Kohlbacher
    Pages 1-4
  3. Florian Kohlbacher
    Pages 5-8
  4. Florian Kohlbacher
    Pages 126-165
  5. Florian Kohlbacher
    Pages 166-195
  6. Charles M. Savage
    Pages 196-198
  7. Back Matter
    Pages 199-254

About this book

Introduction

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Keywords

empirical research international marketing management marketing

Authors and affiliations

  • Florian¬†Kohlbacher
    • 1
  1. 1.German Institute for Japanese StudiesTokyoJapan

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods