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Sunset in the Land of the Rising Sun

Why Japanese Multinational Corporations Will Struggle in the Global Future

  • J. Stewart Black
  • Allen J. Morrison

Part of the INSEAD Business Press Series book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. J. Stewart Black, Allen J. Morrison
    Pages 1-9
  3. J. Stewart Black, Allen J. Morrison
    Pages 10-24
  4. J. Stewart Black, Allen J. Morrison
    Pages 25-35
  5. J. Stewart Black, Allen J. Morrison
    Pages 36-48
  6. J. Stewart Black, Allen J. Morrison
    Pages 49-56
  7. J. Stewart Black, Allen J. Morrison
    Pages 57-66
  8. J. Stewart Black, Allen J. Morrison
    Pages 67-75
  9. J. Stewart Black, Allen J. Morrison
    Pages 76-88
  10. J. Stewart Black, Allen J. Morrison
    Pages 89-104
  11. J. Stewart Black, Allen J. Morrison
    Pages 105-118
  12. J. Stewart Black, Allen J. Morrison
    Pages 119-130
  13. Back Matter
    Pages 131-141

About this book

Introduction

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Keywords

business Japan multinational corporation

Authors and affiliations

  • J. Stewart Black
    • 1
  • Allen J. Morrison
    • 1
  1. 1.INSEADFrance

Bibliographic information

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Pharma
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