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The Economy of Brands

  • Authors
  • Jan Lindemann

Table of contents

  1. Front Matter
    Pages i-ix
  2. Jan Lindemann
    Pages 1-2
  3. Jan Lindemann
    Pages 3-8
  4. Jan Lindemann
    Pages 9-17
  5. Jan Lindemann
    Pages 18-22
  6. Jan Lindemann
    Pages 40-48
  7. Jan Lindemann
    Pages 57-77
  8. Jan Lindemann
    Pages 78-86
  9. Jan Lindemann
    Pages 87-90
  10. Jan Lindemann
    Pages 91-95
  11. Jan Lindemann
    Pages 96-106
  12. Jan Lindemann
    Pages 107-124
  13. Jan Lindemann
    Pages 125-148
  14. Jan Lindemann
    Pages 149-154
  15. Jan Lindemann
    Pages 155-163
  16. Jan Lindemann
    Pages 164-168
  17. Back Matter
    Pages 169-184

About this book

Introduction

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Keywords

Acquisition brand business economy investment merger mergers science and technology Shareholder Value stock market value chain

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods