The Golden Crossroads

Multidisciplinary findings for business success from the worlds of fine arts, design and culture

  • Authors
  • Marco Bevolo

Table of contents

  1. Front Matter
    Pages i-xi
  2. General introduction

    1. Marco Bevolo
      Pages 1-5
  3. Methodologies and Perspectives

    1. Front Matter
      Pages 9-11
    2. Marco Bevolo
      Pages 6-7
    3. Marco Bevolo
      Pages 12-22
    4. Marco Bevolo
      Pages 23-41
  4. Protagonists

    1. Front Matter
      Pages 43-45
  5. Relationships and Museums

  6. Futures

  7. Conclusions

    1. Marco Bevolo
      Pages 197-209
  8. Back Matter
    Pages 211-227

About this book


This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.


brand design marketing

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods