Marketing the Populist Politician

The Demotic Democrat

  • Robert Busby

Table of contents

  1. Front Matter
    Pages i-ix
  2. Robert Busby
    Pages 1-8
  3. Robert Busby
    Pages 9-39
  4. Robert Busby
    Pages 40-63
  5. Robert Busby
    Pages 88-112
  6. Robert Busby
    Pages 113-139
  7. Robert Busby
    Pages 140-167
  8. Robert Busby
    Pages 168-198
  9. Robert Busby
    Pages 199-207
  10. Back Matter
    Pages 208-232

About this book


Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.


Electoral Image marketing

Authors and affiliations

  • Robert Busby
    • 1
  1. 1.Liverpool Hope UniversityUK

Bibliographic information

Industry Sectors
Finance, Business & Banking