© 2009

Building Brand Value the Playboy Way


Table of contents

  1. Front Matter
    Pages i-xx
  2. Reinventing an Industry—The Years up to 1959

    1. Front Matter
      Pages 1-1
    2. Susan Gunelius
      Pages 3-11
    3. Susan Gunelius
      Pages 12-19
    4. Susan Gunelius
      Pages 20-25
    5. Susan Gunelius
      Pages 26-34
  3. A Brand Rises Despite the Naysayers—The 1960s

    1. Front Matter
      Pages 35-36
    2. Susan Gunelius
      Pages 37-46
    3. Susan Gunelius
      Pages 47-54
    4. Susan Gunelius
      Pages 55-63
  4. A Brand Goes Global—The 1970s

    1. Front Matter
      Pages 65-66
    2. Susan Gunelius
      Pages 74-86
  5. A Brand in Decline—The 1980s

    1. Front Matter
      Pages 93-93
    2. Susan Gunelius
      Pages 95-102
    3. Susan Gunelius
      Pages 103-111
    4. Susan Gunelius
      Pages 112-120
  6. Reinventing a Brand—The 1990s

    1. Front Matter
      Pages 121-121
    2. Susan Gunelius
      Pages 123-132

About this book


Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.


brand branding consumer growth

Authors and affiliations

  1. 1.KeySplash Creative, Inc.USA

About the authors

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (, a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as,, and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, and as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences