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Sustainability Strategies

When Does It Pay to Be Green?

  • Authors
  • Renato¬†J.¬†Orsato

Part of the INSEAD Business Press Series book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Fundamentals

    1. Front Matter
      Pages 1-1
    2. Renato J. Orsato
      Pages 3-22
    3. Renato J. Orsato
      Pages 23-42
  3. Competitive Environmentalism

    1. Front Matter
      Pages 43-43
    2. Renato J. Orsato
      Pages 45-64
    3. Renato J. Orsato
      Pages 65-95
    4. Renato J. Orsato
      Pages 96-120
    5. Renato J. Orsato
      Pages 121-149
  4. Beyond Competition

    1. Front Matter
      Pages 151-151
    2. Renato J. Orsato
      Pages 153-192
    3. Renato J. Orsato
      Pages 193-208
  5. Back Matter
    Pages 209-243

About this book

Introduction

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

Keywords

brand branding co-branding empirical research environment Information Technology (IT) innovation strategy sustainability

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods