Olympic Women and the Media

International Perspectives

  • Pirkko Markula

Part of the Global Culture and Sport book series (GCS)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Pirkko Markula
    Pages 1-29
  3. Back Matter
    Pages 257-260

About this book


This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.


feminism identity media Nation national identity nationalism Print Sport USA women

Editors and affiliations

  • Pirkko Markula
    • 1
  1. 1.University of AlbertaCanada

Bibliographic information