The Elements of STRATEGY

A Pocket Guide to the Essence of Successful Business Strategy

  • Authors
  • Mark┬áDaniell

Table of contents

  1. Front Matter
    Pages i-vii
  2. Introduction: The Value of Strategy

    1. Mark Daniell
      Pages 1-2
  3. History and Overview

    1. Mark Daniell
      Pages 3-19
    2. Mark Daniell
      Pages 20-37
    3. Mark Daniell
      Pages 38-54
  4. Principles of the New Paradigm

    1. Mark Daniell
      Pages 55-65
    2. Mark Daniell
      Pages 66-80
    3. Mark Daniell
      Pages 81-96
    4. Mark Daniell
      Pages 101-101

About this book


There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. The readers will be able to improve the quality and content of their own strategies and thus improve substantially the results achieved.


business business strategy organization strategy

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods