© 2011

The Practice of Public Diplomacy

Confronting Challenges Abroad

  • Editors
  • William A. Rugh

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Public Diplomacy in Europe and in Southwest Asia

  3. Public Diplomacy in Africa

    1. Front Matter
      Pages 73-73
    2. Tulani N. Elisa
      Pages 91-105
  4. Public Diplomacy in Asia

    1. Front Matter
      Pages 107-107
  5. New Media or Old?

    1. Front Matter
      Pages 141-141
    2. Takahiro Yamamoto
      Pages 143-157
    3. Rachel O. Okunubi
      Pages 159-173
    4. John Rahaghi
      Pages 175-190
  6. New Thinking about Public Diplomacy

    1. Front Matter
      Pages 207-207
    2. Nicole Gabrielle Kravec
      Pages 209-225

About this book


The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations.


conflict Diplomacy Europe

About the authors

WILLIAM A.HUGH Retired Foreign Service Officer

Bibliographic information

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"What is the future of public diplomacy in the digital age? Ambassador Rugh s field guide to American public diplomacy validates the first principle of success: personal contact. The shortsightedness of American engagement abroad is echoed by the contributors call for additional resources when the trend over four decades is the opposite. The book is not only a chronicle of how public diplomacy is conducted abroad, but also serves as a cry to restore America s public engagement to a level commensurate with our national interests." - Barry Fulton, Vice Chair, InterMedia Board of Directors, and former USIA Associate Director

"Finally, Ambassador William A. Rugh's wonderfully readable, jargon free, eyewitness accounts of what public diplomacy is, how it works and doesn't work, and why the United States desperately needs it, at this moment, is available.You'll never again ask, Why do "they" hate us. " - Bruce S. Gelb, Former Ambassador and Former Director U.S.I.A.

"If there were ever a man qualified to assemble thoughtful essays on the difficult-to-define topic of public diplomacy, it is William A. Rugh, with whom I worked for years. In the Reagan administration, this subject was totally misconstrued, but Rugh has set the record straight in an enormously readable collection of the thoughts of the knowledgeable." - Henry E. Catto, Former Ambassador and Former Director of the United States Information Agency