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Soft Power in China

Public Diplomacy through Communication

  • Editors
  • Jian Wang

About this book

Introduction

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Keywords

broadcasting China communication Diplomacy government Internet management

Bibliographic information

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Finance, Business & Banking