Media Literacy and Semiotics

  • Authors
  • Elliot Gaines

Part of the Semiotics and Popular Culture book series (SEMPC)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Elliot Gaines
    Pages 11-35
  3. Elliot Gaines
    Pages 37-55
  4. Elliot Gaines
    Pages 57-74
  5. Elliot Gaines
    Pages 93-117
  6. Elliot Gaines
    Pages 119-138
  7. Elliot Gaines
    Pages 139-153
  8. Back Matter
    Pages 155-181

About this book


Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.


culture ideology media media literacy Narrative semiotics space structure

Bibliographic information