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Globalizing Ideal Beauty

How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

  • Authors
  • Denise H. Sutton
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Denise H. Sutton
    Pages 1-13
  3. Denise H. Sutton
    Pages 15-43
  4. Denise H. Sutton
    Pages 45-65
  5. Denise H. Sutton
    Pages 67-97
  6. Denise H. Sutton
    Pages 99-121
  7. Back Matter
    Pages 171-210

About this book

Introduction

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Keywords

Advertising Expansion research success

Bibliographic information

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