© 2016

In Search of the Two-Handed Economist

Ideology, Methodology and Marketing in Economics


About this book


For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.


Ideology Methodology Chicago school of economics Neoclassical economics Marketing George Stigler Milton Friedman

Authors and affiliations

  1. 1.University New South WalesAAustralia

About the authors

Craig Freedman is an associate professor at the University of New South Wales, Australia, and has taught at a number of other major universities. His main research areas are the history of economic thought, the Japanese economy, and industrial organisation. He is the author of numerous books including, Chicago Fundamentalism (2008) and The Last Time I Saw Richard (2011).

Bibliographic information

  • Book Title In Search of the Two-Handed Economist
  • Book Subtitle Ideology, Methodology and Marketing in Economics
  • Authors Craig Freedman
  • Series Title Palgrave Studies in the History of Economic Thought Series
  • Series Abbreviated Title Palgrave Studies in the History of Economic Thought Series
  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Economics and Finance Economics and Finance (R0)
  • Hardcover ISBN 978-1-137-58973-6
  • Softcover ISBN 978-1-349-95479-7
  • eBook ISBN 978-1-137-58974-3
  • Edition Number 1
  • Number of Pages XX, 418
  • Number of Illustrations 1 b/w illustrations, 0 illustrations in colour
  • Topics History of Economic Thought/Methodology
    Economic Policy
  • Buy this book on publisher's site
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Finance, Business & Banking