Business Strategies and Competitiveness in Times of Crisis

A Survey on Italian SMEs

  • Laura Gavinelli

Table of contents

  1. Front Matter
    Pages i-xxviii
  2. Laura Gavinelli
    Pages 49-81
  3. Laura Gavinelli
    Pages 169-211
  4. Back Matter
    Pages 233-290

About this book


This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 


strategic behaviour marketing communication internationalization networking innovation management

Authors and affiliations

  • Laura Gavinelli
    • 1
  1. 1.Dipartimento di Scienze EconomicheUniversità degli Studi di Milano-Bicocca MilanItaly

Bibliographic information