The Language of Museum Communication

A Diachronic Perspective

  • Cecilia¬†Lazzeretti

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Cecilia Lazzeretti
    Pages 1-22
  3. Cecilia Lazzeretti
    Pages 23-62
  4. Cecilia Lazzeretti
    Pages 63-71
  5. Cecilia Lazzeretti
    Pages 73-96
  6. Cecilia Lazzeretti
    Pages 97-129
  7. Cecilia Lazzeretti
    Pages 131-150
  8. Cecilia Lazzeretti
    Pages 151-163
  9. Cecilia Lazzeretti
    Pages 165-215
  10. Cecilia Lazzeretti
    Pages 217-227
  11. Back Matter
    Pages 229-270

About this book


This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars. 
Cecilia Lazzeretti is a post-doctoral researcher in the Department of Linguistic and Cultural Studies at the University of Modena and Reggio Emilia, Italy. As a freelance journalist and press officer for an art institution, Fondazione Fotografia Modena, she is professionally involved in the media community. Her research interest concerns corpus linguistics, discourse analysis and genre studies, with a specific focus on the genre of art press releases.


Social Media Discourse Analysis Corpus Linguistics Lexis Diachronic Studies arts corporate communication cultural policy culture diachronic diachronic perspective discourse linguistics media media studies Museum policy public relations sociolinguistics

Authors and affiliations

  • Cecilia¬†Lazzeretti
    • 1
  1. 1.Università degli Studi di Modena e Reggio EmiliaModenaItaly

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Social Sciences
  • Print ISBN 978-1-137-57148-9
  • Online ISBN 978-1-137-57149-6
  • Buy this book on publisher's site